Is your business one of the many who feel they don’t need a website?
We understand why you may feel your business is doing just fine without a website. Maybe you’ve been in business a long time and never built one. Maybe you tell yourself I am not tech savvy or they are too expensive. Or maybe you truly believe your customers do not search online. The reality is, you do not need to be tech savvy, and not having a website is actually costing you more money than the expense of building one.
Let me explain… 90% of people search online for a business or service prior to making a purchase or hiring a company. Right now if I told you there is a new item on the market that you must have or a company you must use, what would you do? The majority of people would pull out their smartphone and look it up or research it when they got back home on their computer or iPad. If you are one of the 46% of business owners without a proper website, you just missed that customer. Even worse if you do have a website and it is outdated or difficult to navigate, that same customer found you and said “NO” before ever giving you a chance to get them in the door.
1. Having a website will attract customers and make you more money
I know we mentioned this already but 90% of people research a business or service before making a purchase decision or hiring a company. Without a website you have a zero percent chance of capturing this audience.
Your website is available all day every day no matter if you are or not. This means that if a customer is in bed late at night researching, your website has just become their first point of contact. What is it saying, or not saying about your business?
Having a website will help convert existing referrals by providing them an option to research and read about what you have to offer because most people do their own research and compare you to your competition.
2. Add instant credibility to your business by having a properly built website
Consumers nowadays are skeptics, and over half of consumers stated they do not trust a company without a website. Having a solid website instantly boosts your credibility as a legitimate business.
First impressions are sometimes all we get, and a website tends to be a business’s best resource for a solid first impression.
A strong website will help showcase your expertise and position your business as the industry leader. It can be your number one tool for separating yourself from your competition.
3. It is not as difficult or as expensive as you may think
You do not have to be tech savvy or even know what to say. Web design companies like Dragonet Design, LLC. offer a very simple sign up process and take care of the majority of the content and imagery that will make your business stand out in the crowd.
Proper websites offer a better return on investment than any other form of advertising. If you have any intention of marketing your business, a solid website needs to be your first priority.
The investment of getting a solid business website will pay dividends by driving customer interactions and building your brand. Plus, it is a legitimate business expense and a tax write off.
4. You will save time by having a website
If you are sending out emails, answering phone calls, or sending out proposals, all of this takes time. A lot of this time spent can be saved by having the information on your website. The majority of people would rather find this information with an easy to navigate website than have to call or email you to ask you a question.
Your website should provide you with the opportunity to answer the most common questions customers ask ultimately saving you time for more valuable things.
5. Stay in control of your brand and position your business as an industry leader
Having a website puts you in control and acts as a platform for communication and online perception that social media just cannot match. Social media is an excellent channel to drive traffic to your website but lacks the options to control how and where your business is being seen.
Almost every business owner has been reviewed online, sometimes without even knowing it. A negative review seriously impacts your business. 79% of users who read reviews online believe what they have read. Business owners know that one disgruntled customer or former employee can leave a negative review and severely damage your reputation. Having a strong website can allow you to combat this by posting your own positive reviews and discredit that negative review.
To summarize… Every business needs a website, and Dragonet Design, LLC makes it easier than ever to have a quality website
While the designers at Dragonet Design, LLC truly believe everyone should have a website, we have shown you why it is imperative for every business to have a website. The cost vastly outweighs the massive opportunity.
If you are going to do one thing to help your business grow, building a strong website needs to be the number one priority.